About Karsten
Karsten is the founder and CEO of Richter GmbH and creator of Picasi. With over 10 years of experience developing B2B SaaS solutions, he specializes in Competitive Intelligence and Market Monitoring for marketing decision-makers.
His approach: Instead of manually scrolling through LinkedIn profiles or waiting for second-hand information from social listening tools, Picasi goes directly to the original sources. Source-First Intelligence means: You see what your competitors communicate themselves – unfiltered, in context, in real-time.
Karsten firmly believes: "B2B marketing teams miss 60% of important competitor insights because they track what others say ABOUT competitors – not what competitors say THEMSELVES." With Picasi, he wants to prove that systematic competitive monitoring isn't a luxury for enterprise teams, but should be accessible to every B2B company.
Expertise
- Source-First Intelligence – Original sources instead of second-hand information
- Competitive Intelligence – Competitor monitoring for B2B marketing
- Market Monitoring – Automated market observation in real-time
- B2B Marketing – Go-to-market strategies for SaaS companies
- MCP Integration – Model Context Protocol for AI-powered intelligence
- AI Summaries – Automatic prioritization through LLMs
- Category Design – Creating and owning new categories
Publications & Projects
SaaS Platforms
- Picasi (Live) – Source-First Intelligence for B2B marketing teams
- easy EU (Live) – EU compliance automation for SMEs
Articles by Karsten
Karsten writes regularly about Source-First Intelligence, Competitive Monitoring, and B2B marketing strategies.
Featured Articles
Contact
For inquiries about Picasi, guest posts, or speaking engagements:
- Email: karsten@picasi.app
- LinkedIn: Dr. Karsten Richter